Despite zero promotion except a tweet from Shady, the new album pushed an impressive 434,000 equivalent units, according to Nielsen Music. The tally includes 252,000 in traditional album sales. Shady’s new album marks a bit of a resurgence for the rap veteran who surpassed the sales on his last album Revival by a large margin. Revival was still able to debut at No. 1 upon its release with 267,000 units sold.
The new album gives Marshall nine No. 1 albums, which puts him only behind The Beatles (19), Jay-Z (14), Bruce Springsteen and Barbra Streisand (11) and Elvis Presley (10), for the most in history. Em’s big week is only surpassed by albums from Drake, Travis Scott and Post Malone in 2018, giving him the fourth largest seven-day stretch of the year. Em also broke a personal record for most streams in a week. Kamikaze kicks off with 168,000 SEA units, which converts into 225.5 million on-demand audio streams.
Shady threw some spice in the game with the new album which features him going at a number of artists in the industry.
Elsewhere on the chart, Travis Scott’s Astroworld album sits at the No. 2 spot, while Drake’s Scorpion album is still doing numbers and holding down the No. 3 slot. Nicki Minaj’s Queen slips from No. 5 to No. 7.